Increasing focus on efficient and advanced packaging to be a key trend in the market

The manufacturers are focused on packaging more and more as the quality, content of vitamins, taste, texture, color and shelf lives of the products are maintained. Manufacturers work together with packaging firms to develop innovative, advanced packaging like biodegradable barrier trays to expand their consumer base. In the near future, this will likely provide the market with an important push. The leading producers should also contribute to the positive image of ready meals in consistent PR efforts.

The negative opinion of ready meals among health cognizant consumers is posing a negative impact on the growth of the world market despite the convenience offered. The increased use of these meals leads to an increase in obesity and other lifestyle-related diseases. In addition, the scandal of the United Kingdom horse meat. Consumers have been drawn away from the food. Such events increasingly skepticize consumers about the pureness of raw materials, hampering market growth. Moreover, several manufacturers are unable to guarantee quality and consistency with existing storage and transportation systems that hamper the market’s growth prospects.

Long working hours and increasing number of working women to boost the market growth by 11%

Consumers spend time on the travel and work long hours, which has resulted in increased demand to maximize leisure time. The demand for ethnic flavors and food has driven the journey, which is expected to boost the market. It is expected that the chilled ready meal market will be the fastest growing sector of the prepared meal market. The marketplace is expected to drive demand for food that is free of additives, minimally processed and long-lived. Another factor that is favorable to the ready food market is changing consumer lifestyle. However, increasing safety concerns related to ready food could pose challenges for the participants in the industry.

Convenience makes ready meals ideal for professionals due to high speed cooking time. This market is driven by cost-effectiveness in comparison with food, urbanization, and an increase in population. Although health concerns restrict the market, consumer perception of ready food has steadily improved. The market is supported by the development of healthy meals and biodegradable barrier packaging trays, which preserve quality and improve the shelf life of products. For manufacturers, the need for continuous innovation is a challenge.

Launch of healthy ready means led Europe to be the dominant region in the market

With the introduction of healthy ready meals, Europe is predominant in the global market of more than USD 46 billion. In Europe there are the major markets for prepared food in the UK, Germany, France, Spain and Russia. With the US being the main consumers, North America is the next big market. The ready meals market in the Asia-Pacific region will expand quickly, and India and China are expected to become the main markets in the region.

In recent years, the ready meal market has grown throughout the United States and Europe. The majority of ready meal sales in Europe and the United States include frozen meals. In addition, the shelf life and value of these products is greater than that of chilled products. Although health is negative, consumer demand for comfort in the ready food market leads to growth. Instead of traditional meals, about one fifth of global internet users buy ready to eat food.

Some of the key players operating in the global ready meals market include Frosta AG, Oetker-Gruppe, Bofrost Dienstleistungs GmbH & Co KG, Campbell Soup Co, Freiberger Lebensmittel GmbH & Co KG, Iglo Bird’s Eye Frozen Foods, Gartenfrisch Jung GmbH, Hilcona AG, General Mills Inc. and Bonduelle Groupe SA among others.