Global Whiskey Market (By Product and Quality) – Prospective Landscape, Size, Share, Growth, Opportunities and Industry Forecast 2018 – 2025

Published DateReport CodeNo. of PagesReport Format
Sept – 2019AMR-8011110PDF / Excel

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Increasing income levels to drive the global whiskey market by nearly 6.5%

Whiskey closed in on more than US$ 57.2 Bn in 2018. Estimated at over 6.2% Y-o-Y increase in the revenues toward the end of 2019, the global market for whiskey is envisaged to encounter multiple profitable opportunities in the foreseeable years.

The companies in the sector must comply with national regulations governing the production, sale and distribution of alcohol. Several national and federal legislations therefore hinder the growth of the global market. Markets in emerging countries, including India, Brazil and China, are not fully explored and therefore offer industry players enormous growth opportunities. Increased consumer awareness is estimated to further enhance demand in these economies.

Wheat Based Whiskey Remains Top Selling, Blended to spur the overall growth.

The wheat product is mostly produced in the USA and at least 51% of the wheat is produced. The product is saporous and lightweight and sweet. The spice factor in the wheat product is relatively low, depending on the amount of secondary grains. Due to high product demand, this segment is expected to grow substantially. There is probably significant growth in demand for malt whiskey, especially in China, Taiwan and South Korea. The exclusivity of whiskey festivals and clubs, together with the growing visibility of certain kinds of on-trade venue, are likely to drive consumption. In addition in Asia-Pacific, rising demand for single malt scotch will boost the market.

The main quality parameters on the global market are high-end premium, premium, and super premium. The whiskeys are considered as top quality products of Scotch, bourbon and single-malt. In Scottish, Canadian and Japanese whisky, usually distilled to less than 94.8 percent by volume in oak fats < 700 L, aging for at least three years and one day, is distilled. There are five classifications in the broad Scotch category, with single malt, single grain, blended malt, mixed grain and mixed scotch.

According to the report, this will be a prominent scenario across developing countries, whereas the growth of online retail is particularly anticipated to favor sales. Due to the increased demand for traditional beverages the Premium Product segment is expected to see a substantial increase over the forecast period. This demand is also expected to be accelerated by a growing population of clubs and pubs. Furthermore, the demand for premium drinks has also increased for alcoholic drinks of genuine flavors and strong tastes.

Due to the industry consolidation and high entry barriers for new companies, high-end premium counterparts are likely to witness growth during the forecast period. However, the segment growth will likely be hindered by small customer base and high prices for high quality products.

Emerging Economies Present High-potential Investment Pockets In the last few years, there has been a strong increase in the number of premium products manufacturers in North America. A number of new companies have attracted increased product demand on the market. Moreover, reduced timelines for federal and state control approvals have encouraged distilleries to start whiskey production. This is likely to significantly increase the number of large distillers in the region in the coming years. The main distilleries in the United States are Kentucky, Tennessee, New York, Texas, California; North Carolina, Michigan, Kansas, Western Virginia; Vermont and Tennessee. The most important distilleries of this region are in North Carolina.

The report has profiled some of the leading players competing in global whiskey market, including Agilent Technologies, Inc., Affymetrix, Inc., Bruker Corporation, Bio-Rad Laboratories, Inc., Danaher Corporation, Clontech, Luminex Corporation, GE Healthcare, New England Biolabs, Merck KGaA, Qiagen, Perkinelmer, Inc., Waters Corporation and Thermo Fisher Scientific, Inc. among others.

Whiskey is considered an affordable luxury item, promoting the launch of more premium and super premium products by many whiskey manufacturing companies in the market. The brewing industry launches an organic whiskey without artificial colors as a product innovation. The top brewers that continually market such organic products are Benri, Benroma, Brauichladdich, the Organic Spirits Company and Da Mhile. Or animal. As a sustainable source of highly digestible protein, plant protein has a growing market. Due to the significant demand for premium products in the United Kingdom, France and Spain, the market is mainly concentrated in Europe. It is projected that North America will remain the second largest market. In Asia Pacific, Central & South America, and MEA, economically developing countries are also likely to achieve traction in the years to come. Market growth is affected by government regulations and tax policies. Whiskey is an alcoholic beverage that has to be followed by various government regulations that act as a primary hurdle in the growth of the industry.

The growth of the global whiskey market is driven by different factors such as increased availability of income and changing lifestyles and preferences for the consumer. With its considerable purchasing power, the millennial generation is the market’s key consumer. It is produced by distillers using farm grown grains, with a mixture of herbs, grains and whole spices to enhance the flavor and taste. Because of the high consumer demand in the U.S., U.K., and France, the global industry is mainly concentrated in North America and Europe. Because of the growing consumer base around the globe, demand for blended whiskey is likely to see a powerful development. Demand for super-premium beverages is likely to experience significant development over the next few years in developed countries such as the United Kingdom, France, the United States, and Canada. Factors responsible for this growth include “innovation and premium,” modernized alcohol laws that expand consumer access and choice, hospitality tax restrictions, “cocktail culture” growth, and focus on “craft” products across developed regions. The changing lifestyles, whiskey consumption habits, high disposable revenue, increased whiskey affordability, and an increase in demand for premium-whiskey drive the global whiskey market. There were, however, a few restrictions that slowed the industry’s pace, such as high taxes, government laws, whiskey-related health issues and the increasing number of consumers who preferred alternatives such as wine and beer. There are good market opportunities, like innovative organic whiskey products, as well as opportunities to penetrate the different geographies and demographics, according to the whiskey industry.

The global whiskey market is segmented on the basis of product, quality and geography. On the basis of product, the global whiskey market is segmented into malt, wheat, rye, corn, blended and others. By quality, the global market is categorized into premium, high-end premium and super premium. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East & Africa.

The key global players of whiskey market are Agilent Technologies, Inc, Affymetrix, Inc, Bruker Corporation, Bio-Rad Laboratories, Inc, Danaher Corporation, Clontech, Luminex Corporation, GE Healthcare,  New England Biolabs, Merck KGaA,  Thermo Fisher Scientific, Inc., Waters Corporation and Perkinelmer, Inc, Qiagen among others.

Chapter 1. Executive Summary

Chapter 2. Market Introduction

Chapter 3. Global Whiskey Market – Analysis and Revenue Forecast 2018-2025 – Key Industry Dynamics

  • 3.1. Key Market Drivers
  • 3.2. Key Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Future Trends
  • 3.5. Impact Analysis of Drivers and Restraints

Chapter 4. Global Whiskey Market – Analysis and Revenue Forecast 2018-2025

Chapter 5. Global Whiskey Market – Analysis and Revenue Forecast 2018-2025 – Product

  • 5.1. Malt
  • 5.2. Wheat
  • 5.3. Corn
  • 5.4. Blended
  • 5.5. Rye
  • 5.6. Others

Chapter 6. Global Whiskey Market – Analysis and Revenue Forecast 2018-2025 – Quality

  • 6.1. Premium
  • 6.2. High-End Premium
  • 6.3. Super Premium

Chapter 7. Global Whiskey Market – Analysis and Revenue Forecast 2018-2025 – By Region

  • 7.1. North America
  • 7.2. Europe
  • 7.3. Asia-Pacific
  • 7.4. Latin America
  • 7.5. Middle East & Africa

Chapter 8. North America Whiskey Market – Analysis and Revenue Forecast 2018-2025

  • 8.1. North America Whiskey Market – By Product
    • 8.1.1. Malt
    • 8.1.2. Wheat
    • 8.1.3. Corn
    • 8.1.4. Blended
    • 8.1.5. Rye
    • 8.1.6. Others
  • 8.2. North America Whiskey Market – By Quality
    • 8.2.1. Premium
    • 8.2.2. High-End Premium
    • 8.2.3. Super Premium
  • 8.3. North America Whiskey Market – By Country
    • 8.3.1. U.S.
    • 8.3.2. Canada

Chapter 9. Europe Whiskey Market – Analysis and Revenue Forecast 2018-2025

  • 9.1. Europe Whiskey Market – By Product
    • 9.1.1. Malt
    • 9.1.2. Wheat
    • 9.1.3. Corn
    • 9.1.4. Blended
    • 9.1.5. Rye
    • 9.1.6. Others
  • 9.2. Europe Whiskey Market – By Quality
    • 9.2.1. Premium
    • 9.2.2. High-End Premium
    • 9.2.3. Super Premium
  • 9.3. Europe Whiskey Market – By Country
    • 9.3.1. Germany
    • 9.3.2. France
    • 9.3.3. UK
    • 9.3.4. Spain
    • 9.3.5. Italy
    • 9.3.6. Rest of Europe

Chapter 10. Asia-Pacific Whiskey Market – Analysis and Revenue Forecast 2018-2025

  • 10.1. Asia-Pacific Whiskey Market – By Product
    • 10.1.1. Malt
    • 10.1.2. Wheat
    • 10.1.3. Corn
    • 10.1.4. Blended
    • 10.1.5. Rye
    • 10.1.6. Others
  • 10.2. Asia-Pacific Whiskey Market – By Quality
    • 10.2.1. Premium
    • 10.2.2. High-End Premium
    • 10.2.3. Super Premium
  • 10.3. Asia-Pacific Whiskey Market – By Country
    • 10.3.1. China
    • 10.3.2. India
    • 10.3.3. Japan
    • 10.3.4. South Korea
    • 10.3.5. Rest of Asia-Pacific

Chapter 11. Latin America Whiskey Market – Analysis and Revenue Forecast 2018-2025

  • 11.1. Latin America Whiskey Market – By Product
    • 11.1.1. Malt
    • 11.1.2. Wheat
    • 11.1.3. Corn
    • 11.1.4. Blended
    • 11.1.5. Rye
    • 11.1.6. Others
  • 11.2. Latin America Whiskey Market – By Quality
    • 11.2.1. Premium
    • 11.2.2. High-End Premium
    • 11.2.3. Super Premium
  • 11.3. Latin America Whiskey Market – By Country
    • 11.3.1. Brazil
    • 11.3.2. Mexico
    • 11.3.3. Rest of Latin America

Chapter 12. Middle East & Africa Whiskey Market – Analysis and Revenue Forecast 2018-2025

  • 12.1. Middle East & Africa Whiskey Market – By Product
    • 12.1.1. Malt
    • 12.1.2. Wheat
    • 12.1.3. Corn
    • 12.1.4. Blended
    • 12.1.5. Rye
    • 12.1.6. Others
  • 12.2. Middle East & Africa Whiskey Market – By Quality
    • 12.2.1. Premium
    • 12.2.2. High-End Premium
    • 12.2.3. Super Premium
  • 12.3. Middle East & Africa Whiskey Market – By Country
    • 12.3.1. UAE
    • 12.3.2. Saudi Arabia
    • 12.3.3. Turkey
    • 12.3.4. Rest of Middle East & Africa

Chapter 13. Competitive Analysis

  • 13.1.1. Competition Dashboard
  • 13.1.2. Company Profiles
    • 13.1.2.1. Affymetrix Inc.
    • 13.1.2.2. Agilent Technologies
    • 13.1.2.3. Bruker Corporation
    • 13.1.2.4. Bio-Rad Laboratories. Inc.
    • 13.1.2.5. Danaher Corporation
    • 13.1.2.6. Clontech
    • 13.1.2.7. Luminex Corporation
    • 13.1.2.8. GE Healthcare
    • 13.1.2.9. Thermo Fisher Scientific, Inc.
    • 13.1.2.10. New England Biolabs
Report Synopsis

Increasing income levels to drive the global whiskey market by nearly 6.5%

Whiskey closed in on more than US$ 57.2 Bn in 2018. Estimated at over 6.2% Y-o-Y increase in the revenues toward the end of 2019, the global market for whiskey is envisaged to encounter multiple profitable opportunities in the foreseeable years.

The companies in the sector must comply with national regulations governing the production, sale and distribution of alcohol. Several national and federal legislations therefore hinder the growth of the global market. Markets in emerging countries, including India, Brazil and China, are not fully explored and therefore offer industry players enormous growth opportunities. Increased consumer awareness is estimated to further enhance demand in these economies.

Wheat Based Whiskey Remains Top Selling, Blended to spur the overall growth.

The wheat product is mostly produced in the USA and at least 51% of the wheat is produced. The product is saporous and lightweight and sweet. The spice factor in the wheat product is relatively low, depending on the amount of secondary grains. Due to high product demand, this segment is expected to grow substantially. There is probably significant growth in demand for malt whiskey, especially in China, Taiwan and South Korea. The exclusivity of whiskey festivals and clubs, together with the growing visibility of certain kinds of on-trade venue, are likely to drive consumption. In addition in Asia-Pacific, rising demand for single malt scotch will boost the market.

The main quality parameters on the global market are high-end premium, premium, and super premium. The whiskeys are considered as top quality products of Scotch, bourbon and single-malt. In Scottish, Canadian and Japanese whisky, usually distilled to less than 94.8 percent by volume in oak fats < 700 L, aging for at least three years and one day, is distilled. There are five classifications in the broad Scotch category, with single malt, single grain, blended malt, mixed grain and mixed scotch.

According to the report, this will be a prominent scenario across developing countries, whereas the growth of online retail is particularly anticipated to favor sales. Due to the increased demand for traditional beverages the Premium Product segment is expected to see a substantial increase over the forecast period. This demand is also expected to be accelerated by a growing population of clubs and pubs. Furthermore, the demand for premium drinks has also increased for alcoholic drinks of genuine flavors and strong tastes.

Due to the industry consolidation and high entry barriers for new companies, high-end premium counterparts are likely to witness growth during the forecast period. However, the segment growth will likely be hindered by small customer base and high prices for high quality products.

Emerging Economies Present High-potential Investment Pockets In the last few years, there has been a strong increase in the number of premium products manufacturers in North America. A number of new companies have attracted increased product demand on the market. Moreover, reduced timelines for federal and state control approvals have encouraged distilleries to start whiskey production. This is likely to significantly increase the number of large distillers in the region in the coming years. The main distilleries in the United States are Kentucky, Tennessee, New York, Texas, California; North Carolina, Michigan, Kansas, Western Virginia; Vermont and Tennessee. The most important distilleries of this region are in North Carolina.

The report has profiled some of the leading players competing in global whiskey market, including Agilent Technologies, Inc., Affymetrix, Inc., Bruker Corporation, Bio-Rad Laboratories, Inc., Danaher Corporation, Clontech, Luminex Corporation, GE Healthcare, New England Biolabs, Merck KGaA, Qiagen, Perkinelmer, Inc., Waters Corporation and Thermo Fisher Scientific, Inc. among others.

Report Description

Whiskey is considered an affordable luxury item, promoting the launch of more premium and super premium products by many whiskey manufacturing companies in the market. The brewing industry launches an organic whiskey without artificial colors as a product innovation. The top brewers that continually market such organic products are Benri, Benroma, Brauichladdich, the Organic Spirits Company and Da Mhile. Or animal. As a sustainable source of highly digestible protein, plant protein has a growing market. Due to the significant demand for premium products in the United Kingdom, France and Spain, the market is mainly concentrated in Europe. It is projected that North America will remain the second largest market. In Asia Pacific, Central & South America, and MEA, economically developing countries are also likely to achieve traction in the years to come. Market growth is affected by government regulations and tax policies. Whiskey is an alcoholic beverage that has to be followed by various government regulations that act as a primary hurdle in the growth of the industry.

The growth of the global whiskey market is driven by different factors such as increased availability of income and changing lifestyles and preferences for the consumer. With its considerable purchasing power, the millennial generation is the market’s key consumer. It is produced by distillers using farm grown grains, with a mixture of herbs, grains and whole spices to enhance the flavor and taste. Because of the high consumer demand in the U.S., U.K., and France, the global industry is mainly concentrated in North America and Europe. Because of the growing consumer base around the globe, demand for blended whiskey is likely to see a powerful development. Demand for super-premium beverages is likely to experience significant development over the next few years in developed countries such as the United Kingdom, France, the United States, and Canada. Factors responsible for this growth include “innovation and premium,” modernized alcohol laws that expand consumer access and choice, hospitality tax restrictions, “cocktail culture” growth, and focus on “craft” products across developed regions. The changing lifestyles, whiskey consumption habits, high disposable revenue, increased whiskey affordability, and an increase in demand for premium-whiskey drive the global whiskey market. There were, however, a few restrictions that slowed the industry’s pace, such as high taxes, government laws, whiskey-related health issues and the increasing number of consumers who preferred alternatives such as wine and beer. There are good market opportunities, like innovative organic whiskey products, as well as opportunities to penetrate the different geographies and demographics, according to the whiskey industry.

The global whiskey market is segmented on the basis of product, quality and geography. On the basis of product, the global whiskey market is segmented into malt, wheat, rye, corn, blended and others. By quality, the global market is categorized into premium, high-end premium and super premium. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East & Africa.

The key global players of whiskey market are Agilent Technologies, Inc, Affymetrix, Inc, Bruker Corporation, Bio-Rad Laboratories, Inc, Danaher Corporation, Clontech, Luminex Corporation, GE Healthcare,  New England Biolabs, Merck KGaA,  Thermo Fisher Scientific, Inc., Waters Corporation and Perkinelmer, Inc, Qiagen among others.

Table of Content

Chapter 1. Executive Summary

Chapter 2. Market Introduction

Chapter 3. Global Whiskey Market – Analysis and Revenue Forecast 2018-2025 – Key Industry Dynamics

  • 3.1. Key Market Drivers
  • 3.2. Key Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Future Trends
  • 3.5. Impact Analysis of Drivers and Restraints

Chapter 4. Global Whiskey Market – Analysis and Revenue Forecast 2018-2025

Chapter 5. Global Whiskey Market – Analysis and Revenue Forecast 2018-2025 – Product

  • 5.1. Malt
  • 5.2. Wheat
  • 5.3. Corn
  • 5.4. Blended
  • 5.5. Rye
  • 5.6. Others

Chapter 6. Global Whiskey Market – Analysis and Revenue Forecast 2018-2025 – Quality

  • 6.1. Premium
  • 6.2. High-End Premium
  • 6.3. Super Premium

Chapter 7. Global Whiskey Market – Analysis and Revenue Forecast 2018-2025 – By Region

  • 7.1. North America
  • 7.2. Europe
  • 7.3. Asia-Pacific
  • 7.4. Latin America
  • 7.5. Middle East & Africa

Chapter 8. North America Whiskey Market – Analysis and Revenue Forecast 2018-2025

  • 8.1. North America Whiskey Market – By Product
    • 8.1.1. Malt
    • 8.1.2. Wheat
    • 8.1.3. Corn
    • 8.1.4. Blended
    • 8.1.5. Rye
    • 8.1.6. Others
  • 8.2. North America Whiskey Market – By Quality
    • 8.2.1. Premium
    • 8.2.2. High-End Premium
    • 8.2.3. Super Premium
  • 8.3. North America Whiskey Market – By Country
    • 8.3.1. U.S.
    • 8.3.2. Canada

Chapter 9. Europe Whiskey Market – Analysis and Revenue Forecast 2018-2025

  • 9.1. Europe Whiskey Market – By Product
    • 9.1.1. Malt
    • 9.1.2. Wheat
    • 9.1.3. Corn
    • 9.1.4. Blended
    • 9.1.5. Rye
    • 9.1.6. Others
  • 9.2. Europe Whiskey Market – By Quality
    • 9.2.1. Premium
    • 9.2.2. High-End Premium
    • 9.2.3. Super Premium
  • 9.3. Europe Whiskey Market – By Country
    • 9.3.1. Germany
    • 9.3.2. France
    • 9.3.3. UK
    • 9.3.4. Spain
    • 9.3.5. Italy
    • 9.3.6. Rest of Europe

Chapter 10. Asia-Pacific Whiskey Market – Analysis and Revenue Forecast 2018-2025

  • 10.1. Asia-Pacific Whiskey Market – By Product
    • 10.1.1. Malt
    • 10.1.2. Wheat
    • 10.1.3. Corn
    • 10.1.4. Blended
    • 10.1.5. Rye
    • 10.1.6. Others
  • 10.2. Asia-Pacific Whiskey Market – By Quality
    • 10.2.1. Premium
    • 10.2.2. High-End Premium
    • 10.2.3. Super Premium
  • 10.3. Asia-Pacific Whiskey Market – By Country
    • 10.3.1. China
    • 10.3.2. India
    • 10.3.3. Japan
    • 10.3.4. South Korea
    • 10.3.5. Rest of Asia-Pacific

Chapter 11. Latin America Whiskey Market – Analysis and Revenue Forecast 2018-2025

  • 11.1. Latin America Whiskey Market – By Product
    • 11.1.1. Malt
    • 11.1.2. Wheat
    • 11.1.3. Corn
    • 11.1.4. Blended
    • 11.1.5. Rye
    • 11.1.6. Others
  • 11.2. Latin America Whiskey Market – By Quality
    • 11.2.1. Premium
    • 11.2.2. High-End Premium
    • 11.2.3. Super Premium
  • 11.3. Latin America Whiskey Market – By Country
    • 11.3.1. Brazil
    • 11.3.2. Mexico
    • 11.3.3. Rest of Latin America

Chapter 12. Middle East & Africa Whiskey Market – Analysis and Revenue Forecast 2018-2025

  • 12.1. Middle East & Africa Whiskey Market – By Product
    • 12.1.1. Malt
    • 12.1.2. Wheat
    • 12.1.3. Corn
    • 12.1.4. Blended
    • 12.1.5. Rye
    • 12.1.6. Others
  • 12.2. Middle East & Africa Whiskey Market – By Quality
    • 12.2.1. Premium
    • 12.2.2. High-End Premium
    • 12.2.3. Super Premium
  • 12.3. Middle East & Africa Whiskey Market – By Country
    • 12.3.1. UAE
    • 12.3.2. Saudi Arabia
    • 12.3.3. Turkey
    • 12.3.4. Rest of Middle East & Africa

Chapter 13. Competitive Analysis

  • 13.1.1. Competition Dashboard
  • 13.1.2. Company Profiles
    • 13.1.2.1. Affymetrix Inc.
    • 13.1.2.2. Agilent Technologies
    • 13.1.2.3. Bruker Corporation
    • 13.1.2.4. Bio-Rad Laboratories. Inc.
    • 13.1.2.5. Danaher Corporation
    • 13.1.2.6. Clontech
    • 13.1.2.7. Luminex Corporation
    • 13.1.2.8. GE Healthcare
    • 13.1.2.9. Thermo Fisher Scientific, Inc.
    • 13.1.2.10. New England Biolabs
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