The global direct to consumer genetic testing market was valued at USD 603 million in 2018 and is projected to register a CAGR of 18.3% during the forecast period. The increasing incidence in the DTC genetic test industry is driving development in the coming years of genetic and rare diseases globally combined with broad technologies in early detection and oncology prevention, as well as in other genetic diseases. Increased knowledge of early diagnosis among patients will lead to timely therapy and a decreased mortality rate. More important factors in the process of making direct genetic tests are technological innovations which will provide improved effectiveness, high sensitivity and precision.
In the developed region, rising demand for personalized and modified medicines is a prominent factor that will fuel market development in DTC genetic testing. DTC tests allow customers to obtain useful ideas from healthcare practitioners on genetic information with little or no interference. These studies provide a better knowledge of the probability of developing life-threatening conditions such as cancer, Alzheimer’s, diabetes, and other genetic disorders. Extensive DTC genetic testing apps will thereby increase their demand, increasing company development over the forecast period.
The change from passive to empowered clients has given companies the opportunity to react across a number of industries, including those in the field of genetic testing. DTC-GT’s intrinsic accessibility is a great benefit, enabling customers to have free access to their own genetic information and to personalized ideas and suggestions. The worldwide market for direct-to-consumer genetic testing is increasing, driven by increased awareness, an evolving culture of consumer empowerment, and increasing demand for personalized services. Companies providing these services, however, are increasingly concerned about data privacy and validity of science.
The global direct to consumer genetic testing market can be segmented on the basis of test type, technology and geography. On the basis oftest type, the global direct to consumer genetic testing market can be classified into carrier testing, predictive testing, ancestry & relationship testing, nutrigenomics testing. Based ontechnology, the global direct to consumer genetic testing market can be bifurcated into targeted analysis, single nucleotide polymorphism chips, whole genome sequencing. Based on regions, the global direct to consumer genetic testing market is divided into Europe, North America, Latin America, Asia-Pacific and rest of the world.
Increasing global incidence of genetic disorders like cancer is the main driver of the development of the world genetic testing sector directly for consumers. Genetic and rare illnesses affect around 350 million individuals around the world according to Global Genes. Genetic direct testing allows customers to identify genetic susceptibility to various genetic diseases. A further acceleration, compared to the projected timeline, of the implementation of DTC genetic tests for Early Disease Detection and identification of the genetically modified mutation preceding its occurrence.
Some of the major companies operating in the global market are Ancestry, 23andMe, EasyDNA, Color, Full Genomes, Family Tree DNA, Helix, Genesis HealthCare, Karmagenes, Identigene, MapMyGenome, Living DNA, Pathway Genomics and MyHeritage among others.