Global Digital Signage Market (By Type and Application) – Prospective Landscape, Size, Share, Growth, Opportunities and Industry Forecast 2018 – 2025

Published DateReport CodeNo. of PagesReport Format
Sept – 2019AMR-5004110PDF / Excel

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LEDs and LCDs to experience healthy growth over the forecast period

The price reduction of LED / LCD systems is the main factor in penetrating the high-growth regions worldwide. Besides, the LED signage boards offer longer durability and robustness, compared to traditional lighting systems in commercial spaces, as well as greater visibility. Rapidly falling prices have led to an increasing number of digital signage installations for LCD screens. Various displays are preferred depending on the size of the installation. LCD / LED are mainly preferred in small and medium-sized networks.

Because of the increased video clarity they provide, users seeking large displays choose large screens. LCDs are better, particularly in relation to large displays, in terms of power consumption and ongoing maintenance cost. In addition, the digital signage technology industry has made numerous advances, to which sign manufacturers pay attention. These include higher-resolution, iPad control and programming LCD screens and LED messaging centers, FEMA-managed emergency warning systems and live RSS-based news and weather feeds. Another major trend is the push to LED displays to generate a relatively more amazing and immersive experience. Direct view LED panels can be personalized and can create experiences around the audience or architecturally exciting points of view.

Rising demand for video walls to bolster the global market by 9% over the forecast period

The market is divided into video walls, video screens, clear LED screens, digital poster systems, kiosks, and more on the basis of different types. This trend will continue over the forecast period and the video wall segment accounted for the largest market share in 2018. In 2018, the segments of video walls and kiosks were highly distributed and the segment of video displays was followed. The use of such digital posters is higher compared with the other types due to factors such as low cost, easy installation, assembly and connectivity.

A major market share of shopping malls and other public places was captured by video walls and screens. In general, kiosks are used for the provision of information and publicity in institutes and retail verticals. However, the highest CAGR is expected to be seen in the near future with clear LED screens. Transparent LED screens are able to offer more than 80% transparency and high resolution. They are also adequately energy efficient, reducing energy use and optimizing overall users ‘ overhead expenses. The demand for clear LED screens throughout the forecast period is anticipated to catapult all these factors.

North America to dominate the market throughout the forecast period

North America is expected to dominate the market, due to the growing presence of devoted product providers and increasing demand for the retail industry. Increasing efforts by producer R&D to improve quality, combined with public efforts to install digital signage at various offices to maintain an on-going information flow system, are planned to have significant growth in the US.

In terms of market share, Asia Pacific is expected to overtake Europe by 2024 mainly due to the growing awareness of the benefits of digital signs. The growing application in retail shops, company offices, hospitals, and hotels in India and China is expected to show significant growth. Visitors to malls and multiplex stores in the emerging Asia Pacific region have increased owing to their rising disposable incomes. Companies and advertisers therefore uses the chance to promote its offerings through large displays to attract target audiences more effectively.

Some of the key players operating in the global market include Cisco Systems Inc., Onelan Ltd., Adflow Networks, Winmate Communication Inc., Hewlett-Packard Company, Ucview Media Inc., Keywest Technology, Samsung Electronics Co. Ltd., NEC Display Solutions Ltd., AU Optronics and Brightsign Llc. among others.

Digital signage is an electronic dynamic signage that shows the multimedia content for viewers. Modern digital signage consists of a controller that is connected to the digital screen with a crisp output signal like a plasma screen or an LCD panel. The signal also includes a playback device which is used to save digital content locally via a digital storage medium, such as a hard drive, to provide a safe playback. In many instances, the device can be controlled from a remote location on the internet for updated content, scheduling changes and reporting compliance. Moreover, growing demand is expected to create lucrative opportunities for the worldwide digital signage market for interactive & efficient viewer analysis, digital manufacturing and new configuration, superior OLED performance and large-format displays. Digital signage is an electronic display advertising content which involved data transmission, programming of the television network and other contents. Various technologies such as the LED and LCD are utilized by digital signs. They can be found both in private and public institutions, such as shops, restaurants and corporate environments. To ensure high quality content, digital signs rely mainly on hardware types.

Due to rapid technological developments and digitalization, the worldwide commercial sector has undergone major transformation over the last few years. As a result, well-known players and new market entrants are currently investing in product innovation, brand strengthening and customer conservation and management, thereby leading to more competition. In this way, each of these companies invests by promoting its products and services via online marketing, exhibitions and personalized display systems on its indoor and outdoor advertising campuses to strengthen their appearance. Among all of these factors was the growth of digital signage. It has evolved from a simple publicity to an effective engagement strategy for retailers. Therefore the digital signage market is driven by rapid technological progress and digitalization in the commercial sector. The increased adoption of smartphones and affordable internet packages in the last few years, however, has led to a dramatic increase in mobile surfing. Increasing sales through online advertising have been promoted by small and large companies that are strategizing omnibus marketing. In addition to online advertising, digital signage is costly. Despite this, digital signage should be preferred over the long term, due to its flexible, cross-integrated, higher-performing and collaborating capabilities in sectors such as retail, sports & entertainment and commercial. The effect of this restriction is thus expected to be medium and low, in the short and long term.

The global digital signage market can be segmented on the basis of type, application and geography. Based on type, the global digital signage market is segmented into hardware and software. Based on application, the global digital signage market is bifurcated into infrastructural, commercial, institutional and others. On the basis of geography, the global digital signage market is segmented into North America, Latin America, Europe, Middle East & Africa and Asia-Pacific.

Some of the key players operating in the global market include Cisco Systems Inc., Onelan Ltd., Adflow Networks, Winmate Communication Inc., Hewlett-Packard Company, Ucview Media Inc., Keywest Technology, Samsung Electronics Co. Ltd., NEC Display Solutions Ltd., Brightsign Llc. And AU Optronics among others.

Chapter 1. Executive Summary

Chapter 2. Market Introduction

Chapter 3. Global Digital Signage Market – Analysis and Revenue Forecast 2018-2025 – Key Industry Dynamics

  • 3.1. Key Market Drivers
  • 3.2. Key Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Future Trends
  • 3.5. Impact Analysis of Drivers and Restraints

Chapter 4. Global Digital Signage Market – Analysis and Revenue Forecast 2018-2025

Chapter 5. Global Digital Signage Market – Analysis and Revenue Forecast 2018-2025 – By Type

  • 5.1. Hardware
  • 5.2. Software

Chapter 6. Global Digital Signage Market – Analysis and Revenue Forecast 2018-2025 – By Application

  • 6.1. Infrastructural
  • 6.2. Commercial
  • 6.3. Institutional
  • 6.4. Others

Chapter 7. Global Digital Signage Market – Analysis and Revenue Forecast 2018-2025 – By Region

  • 7.1. North America
  • 7.2. Europe
  • 7.3. Asia-Pacific
  • 7.4. Latin America
  • 7.5. Middle East & Africa

Chapter 8. North America Digital Signage Market – Analysis and Revenue Forecast 2018-2025

  • 8.1. North America Digital Signage Market – By Type
    • 8.1.1. Hardware
    • 8.1.2. Software
  • 8.2. North America Digital Signage Market – By Application
    • 8.2.1. Infrastructural
    • 8.2.2. Commercial
    • 8.2.3. Institutional
    • 8.2.4. Others
  • 8.3. North America Digital Signage Market – By Country
    • 8.3.1. U.S.
    • 8.3.2. Canada

Chapter 9. Europe Digital Signage Market – Analysis and Revenue Forecast 2018-2025

  • 9.1. Europe Digital Signage Market – By Type
    • 9.1.1. Hardware
    • 9.1.2. Software
  • 9.2. Europe Digital Signage Market – By Application
    • 9.2.1. Infrastructural
    • 9.2.2. Commercial
    • 9.2.3. Institutional
    • 9.2.4. Others
  • 9.3. Europe Digital Signage Market – By Country
    • 9.3.1. Germany
    • 9.3.2. France
    • 9.3.3. UK
    • 9.3.4. Spain
    • 9.3.5. Italy
    • 9.3.6. Rest of Europe

Chapter 10. Asia-Pacific Digital Signage Market – Analysis and Revenue Forecast 2018-2025

  • 10.1. Asia-Pacific Digital Signage Market – By Type
    • 10.1.1. Hardware
    • 10.1.2. Software
  • 10.2. Asia-Pacific Digital Signage Market – By Application
    • 10.2.1. Infrastructural
    • 10.2.2. Commercial
    • 10.2.3. Institutional
    • 10.2.4. Others
  • 10.3. Asia-Pacific Digital Signage Market – By Country
    • 10.3.1. China
    • 10.3.2. India
    • 10.3.3. Japan
    • 10.3.4. South Korea
    • 10.3.5. Rest of Asia-Pacific

Chapter 11. Latin America Digital Signage Market – Analysis and Revenue Forecast 2018-2025

  • 11.1. Latin America Digital Signage Market – By Type
    • 11.1.1. Hardware
    • 11.1.2. Software
  • 11.2. Latin America Digital Signage Market – By Application
    • 11.2.1. Infrastructural
    • 11.2.2. Commercial
    • 11.2.3. Institutional
    • 11.2.4. Others
  • 11.3. Latin America Digital Signage Market – By Country
    • 11.3.1. Brazil
    • 11.3.2. Mexico
    • 11.3.3. Rest of Latin America

Chapter 12. Middle East & Africa Digital Signage Market – Analysis and Revenue Forecast 2018-2025

  • 12.1. MEA Digital Signage Market – By Type
    • 12.1.1. Hardware
    • 12.1.2. Software
  • 12.2. MEA Digital Signage Market – By Application
    • 12.2.1. Infrastructural
    • 12.2.2. Commercial
    • 12.2.3. Institutional
    • 12.2.4. Others
  • 12.3. MEA Digital Signage Market – By Country
    • 12.3.1. UAE
    • 12.3.2. Saudi Arabia
    • 12.3.3. Turkey
    • 12.3.4. Rest of Middle East & Africa

Chapter 13. Competitive Analysis

  • 13.1.1. Competition Dashboard
  • 13.1.2. Company Profiles
    • 13.1.2.1. Onelan Ltd.
    • 13.1.2.2. Cisco Systems Inc.
    • 13.1.2.3. Hewlett-Packard Company
    • 13.1.2.4. Adflow Networks
    • 13.1.2.5. Winmate Communication Inc.
    • 13.1.2.6. Ucview Media Inc.
    • 13.1.2.7. Keywest Technology
    • 13.1.2.8. Samsung Electronics Co. Ltd.
    • 13.1.2.9. NEC Display Solutions Ltd.
    • 13.1.2.10. Brightsign Llc.
    • 13.1.2.11. AU Optronics
Report Synopsis

LEDs and LCDs to experience healthy growth over the forecast period

The price reduction of LED / LCD systems is the main factor in penetrating the high-growth regions worldwide. Besides, the LED signage boards offer longer durability and robustness, compared to traditional lighting systems in commercial spaces, as well as greater visibility. Rapidly falling prices have led to an increasing number of digital signage installations for LCD screens. Various displays are preferred depending on the size of the installation. LCD / LED are mainly preferred in small and medium-sized networks.

Because of the increased video clarity they provide, users seeking large displays choose large screens. LCDs are better, particularly in relation to large displays, in terms of power consumption and ongoing maintenance cost. In addition, the digital signage technology industry has made numerous advances, to which sign manufacturers pay attention. These include higher-resolution, iPad control and programming LCD screens and LED messaging centers, FEMA-managed emergency warning systems and live RSS-based news and weather feeds. Another major trend is the push to LED displays to generate a relatively more amazing and immersive experience. Direct view LED panels can be personalized and can create experiences around the audience or architecturally exciting points of view.

Rising demand for video walls to bolster the global market by 9% over the forecast period

The market is divided into video walls, video screens, clear LED screens, digital poster systems, kiosks, and more on the basis of different types. This trend will continue over the forecast period and the video wall segment accounted for the largest market share in 2018. In 2018, the segments of video walls and kiosks were highly distributed and the segment of video displays was followed. The use of such digital posters is higher compared with the other types due to factors such as low cost, easy installation, assembly and connectivity.

A major market share of shopping malls and other public places was captured by video walls and screens. In general, kiosks are used for the provision of information and publicity in institutes and retail verticals. However, the highest CAGR is expected to be seen in the near future with clear LED screens. Transparent LED screens are able to offer more than 80% transparency and high resolution. They are also adequately energy efficient, reducing energy use and optimizing overall users ‘ overhead expenses. The demand for clear LED screens throughout the forecast period is anticipated to catapult all these factors.

North America to dominate the market throughout the forecast period

North America is expected to dominate the market, due to the growing presence of devoted product providers and increasing demand for the retail industry. Increasing efforts by producer R&D to improve quality, combined with public efforts to install digital signage at various offices to maintain an on-going information flow system, are planned to have significant growth in the US.

In terms of market share, Asia Pacific is expected to overtake Europe by 2024 mainly due to the growing awareness of the benefits of digital signs. The growing application in retail shops, company offices, hospitals, and hotels in India and China is expected to show significant growth. Visitors to malls and multiplex stores in the emerging Asia Pacific region have increased owing to their rising disposable incomes. Companies and advertisers therefore uses the chance to promote its offerings through large displays to attract target audiences more effectively.

Some of the key players operating in the global market include Cisco Systems Inc., Onelan Ltd., Adflow Networks, Winmate Communication Inc., Hewlett-Packard Company, Ucview Media Inc., Keywest Technology, Samsung Electronics Co. Ltd., NEC Display Solutions Ltd., AU Optronics and Brightsign Llc. among others.

Report Description

Digital signage is an electronic dynamic signage that shows the multimedia content for viewers. Modern digital signage consists of a controller that is connected to the digital screen with a crisp output signal like a plasma screen or an LCD panel. The signal also includes a playback device which is used to save digital content locally via a digital storage medium, such as a hard drive, to provide a safe playback. In many instances, the device can be controlled from a remote location on the internet for updated content, scheduling changes and reporting compliance. Moreover, growing demand is expected to create lucrative opportunities for the worldwide digital signage market for interactive & efficient viewer analysis, digital manufacturing and new configuration, superior OLED performance and large-format displays. Digital signage is an electronic display advertising content which involved data transmission, programming of the television network and other contents. Various technologies such as the LED and LCD are utilized by digital signs. They can be found both in private and public institutions, such as shops, restaurants and corporate environments. To ensure high quality content, digital signs rely mainly on hardware types.

Due to rapid technological developments and digitalization, the worldwide commercial sector has undergone major transformation over the last few years. As a result, well-known players and new market entrants are currently investing in product innovation, brand strengthening and customer conservation and management, thereby leading to more competition. In this way, each of these companies invests by promoting its products and services via online marketing, exhibitions and personalized display systems on its indoor and outdoor advertising campuses to strengthen their appearance. Among all of these factors was the growth of digital signage. It has evolved from a simple publicity to an effective engagement strategy for retailers. Therefore the digital signage market is driven by rapid technological progress and digitalization in the commercial sector. The increased adoption of smartphones and affordable internet packages in the last few years, however, has led to a dramatic increase in mobile surfing. Increasing sales through online advertising have been promoted by small and large companies that are strategizing omnibus marketing. In addition to online advertising, digital signage is costly. Despite this, digital signage should be preferred over the long term, due to its flexible, cross-integrated, higher-performing and collaborating capabilities in sectors such as retail, sports & entertainment and commercial. The effect of this restriction is thus expected to be medium and low, in the short and long term.

The global digital signage market can be segmented on the basis of type, application and geography. Based on type, the global digital signage market is segmented into hardware and software. Based on application, the global digital signage market is bifurcated into infrastructural, commercial, institutional and others. On the basis of geography, the global digital signage market is segmented into North America, Latin America, Europe, Middle East & Africa and Asia-Pacific.

Some of the key players operating in the global market include Cisco Systems Inc., Onelan Ltd., Adflow Networks, Winmate Communication Inc., Hewlett-Packard Company, Ucview Media Inc., Keywest Technology, Samsung Electronics Co. Ltd., NEC Display Solutions Ltd., Brightsign Llc. And AU Optronics among others.

Table of Content

Chapter 1. Executive Summary

Chapter 2. Market Introduction

Chapter 3. Global Digital Signage Market – Analysis and Revenue Forecast 2018-2025 – Key Industry Dynamics

  • 3.1. Key Market Drivers
  • 3.2. Key Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Future Trends
  • 3.5. Impact Analysis of Drivers and Restraints

Chapter 4. Global Digital Signage Market – Analysis and Revenue Forecast 2018-2025

Chapter 5. Global Digital Signage Market – Analysis and Revenue Forecast 2018-2025 – By Type

  • 5.1. Hardware
  • 5.2. Software

Chapter 6. Global Digital Signage Market – Analysis and Revenue Forecast 2018-2025 – By Application

  • 6.1. Infrastructural
  • 6.2. Commercial
  • 6.3. Institutional
  • 6.4. Others

Chapter 7. Global Digital Signage Market – Analysis and Revenue Forecast 2018-2025 – By Region

  • 7.1. North America
  • 7.2. Europe
  • 7.3. Asia-Pacific
  • 7.4. Latin America
  • 7.5. Middle East & Africa

Chapter 8. North America Digital Signage Market – Analysis and Revenue Forecast 2018-2025

  • 8.1. North America Digital Signage Market – By Type
    • 8.1.1. Hardware
    • 8.1.2. Software
  • 8.2. North America Digital Signage Market – By Application
    • 8.2.1. Infrastructural
    • 8.2.2. Commercial
    • 8.2.3. Institutional
    • 8.2.4. Others
  • 8.3. North America Digital Signage Market – By Country
    • 8.3.1. U.S.
    • 8.3.2. Canada

Chapter 9. Europe Digital Signage Market – Analysis and Revenue Forecast 2018-2025

  • 9.1. Europe Digital Signage Market – By Type
    • 9.1.1. Hardware
    • 9.1.2. Software
  • 9.2. Europe Digital Signage Market – By Application
    • 9.2.1. Infrastructural
    • 9.2.2. Commercial
    • 9.2.3. Institutional
    • 9.2.4. Others
  • 9.3. Europe Digital Signage Market – By Country
    • 9.3.1. Germany
    • 9.3.2. France
    • 9.3.3. UK
    • 9.3.4. Spain
    • 9.3.5. Italy
    • 9.3.6. Rest of Europe

Chapter 10. Asia-Pacific Digital Signage Market – Analysis and Revenue Forecast 2018-2025

  • 10.1. Asia-Pacific Digital Signage Market – By Type
    • 10.1.1. Hardware
    • 10.1.2. Software
  • 10.2. Asia-Pacific Digital Signage Market – By Application
    • 10.2.1. Infrastructural
    • 10.2.2. Commercial
    • 10.2.3. Institutional
    • 10.2.4. Others
  • 10.3. Asia-Pacific Digital Signage Market – By Country
    • 10.3.1. China
    • 10.3.2. India
    • 10.3.3. Japan
    • 10.3.4. South Korea
    • 10.3.5. Rest of Asia-Pacific

Chapter 11. Latin America Digital Signage Market – Analysis and Revenue Forecast 2018-2025

  • 11.1. Latin America Digital Signage Market – By Type
    • 11.1.1. Hardware
    • 11.1.2. Software
  • 11.2. Latin America Digital Signage Market – By Application
    • 11.2.1. Infrastructural
    • 11.2.2. Commercial
    • 11.2.3. Institutional
    • 11.2.4. Others
  • 11.3. Latin America Digital Signage Market – By Country
    • 11.3.1. Brazil
    • 11.3.2. Mexico
    • 11.3.3. Rest of Latin America

Chapter 12. Middle East & Africa Digital Signage Market – Analysis and Revenue Forecast 2018-2025

  • 12.1. MEA Digital Signage Market – By Type
    • 12.1.1. Hardware
    • 12.1.2. Software
  • 12.2. MEA Digital Signage Market – By Application
    • 12.2.1. Infrastructural
    • 12.2.2. Commercial
    • 12.2.3. Institutional
    • 12.2.4. Others
  • 12.3. MEA Digital Signage Market – By Country
    • 12.3.1. UAE
    • 12.3.2. Saudi Arabia
    • 12.3.3. Turkey
    • 12.3.4. Rest of Middle East & Africa

Chapter 13. Competitive Analysis

  • 13.1.1. Competition Dashboard
  • 13.1.2. Company Profiles
    • 13.1.2.1. Onelan Ltd.
    • 13.1.2.2. Cisco Systems Inc.
    • 13.1.2.3. Hewlett-Packard Company
    • 13.1.2.4. Adflow Networks
    • 13.1.2.5. Winmate Communication Inc.
    • 13.1.2.6. Ucview Media Inc.
    • 13.1.2.7. Keywest Technology
    • 13.1.2.8. Samsung Electronics Co. Ltd.
    • 13.1.2.9. NEC Display Solutions Ltd.
    • 13.1.2.10. Brightsign Llc.
    • 13.1.2.11. AU Optronics
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