Global Gift Cards Market (By Product Type (Open Loop Gift Cards, Closed Loop Gift Cards, E-gifting), By Merchant Type (Department Stores, Restaurants, Food Supermarkets, Coffee Shops, Discount Stores, Entertainment, Hotels, Others), By End User (Retail Establishments, Corporate Institutions), By Sales Channel (Online Sales Channel, Offline Sales Channel)) – Prospective Landscape, Size, Share, Growth, Opportunities and Industry Forecast 2019-2028

The gift cards had emerged as a new way to thank someone for their work or to wish someone on festive occasions. The change in consumer trends towards shopping worldwide and the advent of the e-commerce industry are major factors for the growing gift cards market. The increased consumer confidence regarding payment application and mobile retail are some other key growth factors anticipated to enhance market growth during the forecast period. The surge in demand for traceable gift cards, reloadable gift cards, virtual gift cards, and others are some other key reasons anticipated to enhance the market growth in the years to come.

The growing urban population and changing lifestyle in developing economies such as India, China, Brazil, Indonesia, and others are further anticipated to fuel the market growth during the forecast. The growing demand for e-commerce shopping as well as e-gifting are some other key growth factors expected to enhance the market demand over the upcoming years.

The introduction of new and advanced featured gift cards along with growing mergers and acquisitions amongst market players is projected to drive the global gift cards market growth over the forecast period. On account of the aforementioned factors the gift cards market is projected to embrace at a huge CAGR during the forecast period.

Market Insights

The global gift cards market size is anticipated to reach over US$ 890.0 Bn by 2028 from US$ 381.22 Bn in 2019 at a CAGR of 11.3%. The evolution of changing lifestyle trends coupled with the increase in online shopping trends are key factors for growing market demand. Partial redemption features of gift cards and the growing use of gift cards in the corporate sector are some other key factors for the market growth during the forecast period. The surge in the adoption of digital gift cards in the retail industry along with growing technological adoption across the globe are the key reasons for market growth during the forecast period.

The global gift cards market is anticipated to witness huge growth in the years to come due to its benefits such as easy access, convenience, reduce frauds, and others. The surge in purchase options and consumer awareness are some other major factors projected to drive the global market demand during the forecast period.

Segment Insights

Based on the product type segment the global gift cards market is further segmented into closed loop, open loop, and e-gifting segments. The closed loop segment dominates the global gift cards market in 2019 with more than 50% of the market revenue share in the same year. The segment had its dominance owing to its usage only at one store or at one corporate brand. The surge in inclination towards in-store gift cards is another major factor for the segment growth. Besides, the e-gifting segment is estimated to grow at a rapid pace over the forecast period 2019-2028 owing to rising internet penetration worldwide and the high convenience of these cards. The benefits associated with e-gifting such as no risk of loss/theft, can be sent instantly via e-mail or message, and others are anticipated to drive the segment demand in the years to come.

Regional Insights

North America dominated the global gift cards market in 2019 and accounted for over 40% of the market revenue share in the same year. North America had its dominance due to the wide application of gift cards as holiday present coupled with a shift in trend in the region. The U.S. had a major share in the North America gift cards market. According to the National Retail Federation annual November holiday consumer survey 2018, 56% of consumers inclined towards gift cards purchase as a holiday gift. Hence, North America region is anticipated to dominate the market throughout the forecast period.

Asia Pacific is estimated to expand at a rapid pace over the forecast period owing to the changing lifestyle coupled with an increase in the popularity of gift cards amongst youngsters. The surge in the use of e-digital gift wallets and the launch of innovative products along with acquisitions of the national players by major companies are anticipated to enhance the regional market growth. For instance, in March 2019, Singapore-based Pine Labs acquired a leading gift card solution provider Qwikcilver. With the acquisition, Pine Labs had increased its customer base to more than 250 retailers and brands.

Top Companies with Recent Development

Key market players within the global gift cards market are Blackhawk Network Holdings, Inc., InComm Inc., National Gift Card Corporation, LLC, Paytronix Systems, Inc., First Data Corporation, Worldpay, Inc.,ValuAccess Limited, Tango Card, Inc., Buyatab Online, Inc., TransGate Solutions, Amazon.com, Inc., and American Express among other key players. These key industry players are investing to develop more innovative and digital gift cards solutions in order to expand their market share. In addition, the key market players are working on numerous strategies such as strategic collaborations, acquisitions, mergers, and new product launches to increase its geographical presence and market share. For instance, In February 2019, Tango Card, Inc. acquired Gift Certificates.com. With the acquisition, Tango Cards, Inc. is anticipated to enhance its desirable reward catalogs, reward delivery technologies, and expert services.

Report Scope by Market Segments

This report separates gift cards market revenue opportunities across the globe, regional, and countrywide levels and gives a study of the most recent industry arrangements in each of the sub-segments during the projected period. For the reason of this ponder, Alchemy Market Research has segmented the global gift cards market report on the premise of product type, merchant type, end-user, sales channel, and regional analysis:

Product Type (Revenue in USD Billion)

• Open Loop Gift Cards
• Closed Loop Gift Cards
• E-gifting

Merchant Type (Revenue in USD Billion)

• Department Stores
• Restaurants
• Food Supermarkets
• Coffee Shops
• Discount Stores
• Entertainment
• Hotels
• Others

End-User (Revenue in USD Billion)

• Retail Establishments
• Corporate Institutions

Sales Channel (Revenue in USD Billion)

• Online Sales Channel
• Offline Sales Channel

Regional Perspective (Revenue in USD Billion)

• North America
  • U.S.A.
  • Canada

• Europe
  • U.K.
  • Germany
  • France
  • Spain
  • Rest of Europe

• Asia Pacific
  • China
  • India
  • Japan
  • Rest of Asia-Pacific

• Latin America
  • Brazil
  • Mexico

• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Turkey
  • Rest of Middle East & Africa

This Report Answers Key Questions Such As

• What are the challenges in the gift cards market?
• What are the factors anticipated to drive the gift cards market?
• Who are the potential customers of gift cards?
• How do rapidly changing consumer perspectives will affect the gift cards market?
• How is the competitive environment?
• What type of material used in manufacturing gift cards?
• Comprehensive details of factors that will challenge the growth of the market pre & post Covid-19.
• What are the technological advancements in the gift cards?
• What are the future strategies of manufacturers?
• How are collaborations evolving in the market?
• What is the Customer sentiment about this market?
• What are the solutions to the challenges?
• What are the opportunities in this market?
• What are the key current & upcoming technological trends estimated to drive the markets?
• Regions & segment-wise analysis of how various industries will perform?
• Forecasts on how market drivers, restraints and future opportunities will affect the market dynamics?

Chapter 1. Executive Summary

Chapter 2. Market Introduction

Chapter 3. Global Gift Cards Market– Analysis and Revenue Forecast 2019-2028 – Key Industry Dynamics

3.1. Key Market Drivers
3.2. Key Market Restraints
3.3. Market Opportunities
3.4. Future Trends
3.5. Impact Analysis of Drivers and Restraints

Chapter 4. Global Gift Cards Market– Analysis and Revenue Forecast 2019-2028

Chapter 5. Global Gift Cards Market– Analysis and Revenue Forecast 2019-2028 – By Product Type

5.1. Open Loop Gift Cards
5.2. Closed Loop Gift Cards
5.3. E-gifting

Chapter 6. Global Gift Cards Market– Analysis and Revenue Forecast 2019-2028 – By Merchant Type

6.1. Department Stores
6.2. Restaurants
6.3. Food Supermarkets
6.4. Coffee Shops
6.5. Discount Stores
6.6. Entertainment
6.7. Hotels
6.8. Others

Chapter 7. Global Gift Cards Market– Analysis and Revenue Forecast 2019-2028 – By End User

7.1. Retail Establishments
7.2. Corporate Institutions

Chapter 8. Global Gift Cards Market– Analysis and Revenue Forecast 2019-2028 – By Sales Channel

8.1. Online Sales Channel
8.2. Offline Sales Channel

Chapter 9. Global Gift Cards Market– Analysis and Revenue Forecast 2019-2028 – By Region

9.1. North America
9.2. Europe
9.3. Asia-Pacific
9.4. Latin America
9.5. Middle East & Africa

Chapter 10. North America Gift Cards Market– Analysis and Revenue Forecast 2019-2028

10.1. North America Gift Cards Market– By Product Type

10.1.1. Open Loop Gift Cards
10.1.2. Closed Loop Gift Cards
10.1.3. E-gifting

10.2. North America Gift Cards Market– By Merchant Type

10.2.1. Department Stores
10.2.2. Restaurants
10.2.3. Food Supermarkets
10.2.4. Coffee Shops
10.2.5. Discount Stores
10.2.6. Entertainment
10.2.7. Hotels
10.2.8. Others

10.3. North America Gift Cards Market– By End User

10.3.1. Retail Establishments
10.3.2. Corporate Institutions

10.4. North America Gift Cards Market– By Sales Channel

10.4.1. Online Sales Channel
10.4.2. Offline Sales Channel

10.5. North America Gift Cards Market– By Country

10.5.1. U.S.
10.5.2. Canada

Chapter 11. Europe Gift Cards Market– Analysis and Revenue Forecast 2019-2028

11.1. Europe Gift Cards Market– By Product Type

11.1.1. Open Loop Gift Cards
11.1.2. Closed Loop Gift Cards
11.1.3. E-gifting

11.2. Europe Gift Cards Market– By Merchant Type

11.2.1. Department Stores
11.2.2. Restaurants
11.2.3. Food Supermarkets
11.2.4. Coffee Shops
11.2.5. Discount Stores
11.2.6. Entertainment
11.2.7. Hotels
11.2.8. Others

11.3. Europe Gift Cards Market– By End User

11.3.1. Retail Establishments
11.3.2. Corporate Institutions

11.4. Europe Gift Cards Market– By Sales Channel

11.4.1. Online Sales Channel
11.4.2. Offline Sales Channel

11.5. Europe Gift Cards Market– By Country

11.5.1. Germany
11.5.2. France
11.5.3. UK
11.5.4. Spain
11.5.5. Italy
11.5.6. Rest of Europe

Chapter 12. Asia Pacific Gift Cards Market– Analysis and Revenue Forecast 2019-2028

12.1. Asia Pacific Gift Cards Market– By Product Type

12.1.1. Open Loop Gift Cards
12.1.2. Closed Loop Gift Cards
12.1.3. E-gifting

12.2. Asia Pacific Gift Cards Market– By Merchant Type

12.2.1. Department Stores
12.2.2. Restaurants
12.2.3. Food Supermarkets
12.2.4. Coffee Shops
12.2.5. Discount Stores
12.2.6. Entertainment
12.2.7. Hotels
12.2.8. Others

12.3. Asia Pacific Gift Cards Market– By End User

12.3.1. Retail Establishments
12.3.2. Corporate Institutions

12.4. Asia Pacific Gift Cards Market– By Sales Channel

12.4.1. Online Sales Channel
12.4.2. Offline Sales Channel

12.5. Asia-Pacific Gift Cards Market– By Country

12.5.1. China
12.5.2. India
12.5.3. Japan
12.5.4. South Korea
12.5.5. Rest of Asia-Pacific

Chapter 13. Latin America Gift Cards Market– Analysis and Revenue Forecast 2019-2028

13.1. Latin America Gift Cards Market– By Product Type

13.1.1. Open Loop Gift Cards
13.1.2. Closed Loop Gift Cards
13.1.3. E-gifting

13.2. Latin America Gift Cards Market– By Merchant Type

13.2.1. Department Stores
13.2.2. Restaurants
13.2.3. Food Supermarkets
13.2.4. Coffee Shops
13.2.5. Discount Stores
13.2.6. Entertainment
13.2.7. Hotels
13.2.8. Others

13.3. Latin America Gift Cards Market– By End User

13.3.1. Retail Establishments
13.3.2. Corporate Institutions

13.4. Latin America Gift Cards Market– By Sales Channel

13.4.1. Online Sales Channel
13.4.2. Offline Sales Channel

13.5. Latin America Gift Cards Market– By Country

13.5.1. Brazil
13.5.2. Mexico
13.5.3. Rest of Latin America

Chapter 14. Middle East & Africa Gift Cards Market– Analysis and Revenue Forecast 2019-2028

14.1. Middle East & Africa Gift Cards Market– By Product Type

14.1.1. Open Loop Gift Cards
14.1.2. Closed Loop Gift Cards
14.1.3. E-gifting

14.2. Middle East & Africa Gift Cards Market– By Merchant Type

14.2.1. Department Stores
14.2.2. Restaurants
14.2.3. Food Supermarkets
14.2.4. Coffee Shops
14.2.5. Discount Stores
14.2.6. Entertainment
14.2.7. Hotels
14.2.8. Others

14.3. Middle East & Africa Gift Cards Market– By End User

14.3.1. Retail Establishments
14.3.2. Corporate Institutions

14.4. Middle East & Africa Gift Cards Market– By Sales Channel

14.4.1. Online Sales Channel
14.4.2. Offline Sales Channel

14.5. Middle East & Africa Gift Cards Market– By Country

14.5.1. UAE
14.5.2. Saudi Arabia
14.5.3. Turkey
14.5.4. Rest of Middle East & Africa

Chapter 15. Competitive Analysis

15.1.1. Competition Dashboard
15.1.2. Company Profiles

15.1.2.1. Blackhawk Network Holdings, Inc.
15.1.2.2. InComm Inc.
15.1.2.3. National Gift Card Corporation
15.1.2.4. Paytronix Systems, Inc.
15.1.2.5. First Data Corporation
15.1.2.6. Worldpay, Inc.
15.1.2.7. ValuAccess Limited
15.1.2.8. Tango Card, Inc.
15.1.2.9. Buyatab Online, Inc.
15.1.2.10. TransGate Solutions
15.1.2.11. Amazon.com, Inc.
15.1.2.12. American Express